A set of six distinct design concepts for the Global Basecamps website redesign — each rendered as a full home, destination, and trip page so you can feel how the system behaves end to end. The brand voice, copy, and architecture stay aligned across all six; the visual register changes. Options 5 and 6 are lighter, calmer reworkings of Options 3 and 4 — both now integrating the real Global Basecamps logo.
The most pared-back of the four — a confident, museum-quiet system in cream and forest green, with Fraunces serif headlines and generous breathing room. Drawn from the editorial restraint of Videre Travel and the slow rhythm of long-form journalism.
Cream and warm-white palette, anchored by a deep forest green and an off-black ink. Fraunces serif paired with Manrope. Asymmetric grids, oversized italic headlines, and quiet typographic detail. Best for guests who want the experience to feel like opening a hardback travel book.
Hero, brand intro, destination grid, sample journey, reviews, journal.
Open template Template · 02 / 03Country hero, fact panel, tour list, highlights, field guide, CTA.
Open template Template · 03 / 03Full 14-day itinerary with route, day-by-day, stays, pricing, why us.
Open templateA bookish, warm-paper register with magazine-style asymmetric grids and drop-cap pull quotes. Issued in volumes — "Vol. XVII" — that frame the website as an ongoing serial rather than a brochure. Sits between the quiet of Option 01 and the boldness of Option 04.
Terracotta, sage, and ochre on warm paper. Playfair Display for headlines, DM Sans for body text. Rule lines, callouts, magazine-style numbered sidebars, and small editorial flourishes. For guests who like the romance of print but want something more contemporary than a coffee-table book.
Issue masthead, hero feature, destinations index, dispatches.
Open template Template · 02 / 03Country feature, tour index, highlights, field guide.
Open template Template · 03 / 03Magazine-format itinerary, route map, day spreads, pricing.
Open templateDark, brass, and bone — the closest of the four to the high-end positioning of Black Tomato and Geographic Expeditions. A cinematic dark-mode system with Bodoni headlines, scroll-driven storytelling, and an unmistakably premium register.
Deep navy night-tones offset with warm brass and bone-white. Bodoni Moda italics, DM Mono technical labels, Inter for body. A monogram brand mark, asymmetric photo mosaics, ticker marquees of country names, and a sense of considered craft from the first scroll. For guests who want the trip to feel cinematic before it begins.
Dark hero, monogram brand, ticker marquee, dossiers, atelier note.
Open template Template · 02 / 03Cinematic country feature, fact panel, tour set, field guide.
Open template Template · 03 / 03Full 14-day journey with sticky nav, route, day rows, stays, pricing.
Open templateThe boldest, most distinctive system of the four — a vintage-modern travel-poster register in cobalt blue, saffron yellow, and tomato red, with paper grain, halftone textures, postcard motifs, and oversized italic DM Serif Display headlines. Built to be remembered.
Saturated cobalt and saffron on a warm cream paper ground. DM Serif Display italics, Space Mono labels. Postcard stacks, passport stamps, tape strips, marquee bands, hard 2px ink borders with offset drop-shadows for a "pasted" feel. A site that feels like a stack of well-loved travel posters and a passport spread across a desk. Unmistakably its own thing.
Poster hero, marquee, postcard intro, pillars, destination grid, postcards.
Open template Template · 02 / 03Bold poster hero, fact ticker, postcard overview, sticker highlights.
Open template Template · 03 / 03Full 14-day itinerary, route stamps, rotated cards, bold price callout.
Open templateA daylight version of Option 03 — same Bodoni-driven, cinematic typographic system, but built on warm paper and bone tones instead of dark navy. Same considered, premium register; significantly more readable. Now with the real Global Basecamps logo and improved header spacing.
Warm paper, bone, and cream as the ground. Brass and deep brass for accent. Bodoni Moda italics, DM Mono technical labels, Inter for body. Photographic hero panels with the brass-and-bone framing still cinematic, but the bulk of the page sits in light territory so text is easy on the eyes. One strategic dark "atelier" moment per page preserves the original mood.
Paper hero, light dossiers, atelier dark moment, signoff.
Open template Template · 02 / 03Country feature on paper, tour set, field guide, sign-off.
Open template Template · 03 / 0314-day journey on warm paper, route, day rows, stays, pricing.
Open templateThe expressive poster personality of Option 04, dialled down and cohered into a single earth-tone palette. Same paper grain, postcard motifs, rotated cards, marquees, and oversized italic display type — but the loud cobalt-saffron-tomato combination replaced with deep forest, moss, wheat, sand, and a sparing terracotta clay. Now with the real Global Basecamps logo.
Sand, cream, and paper as the ground. Deep forest green for big background sections (replacing cobalt). Moss and sage as supporting greens. Wheat as the warm pop accent (replacing saffron). Terracotta clay used sparingly for stamps, badges, and one or two accent moments (replacing tomato). DM Serif Display italics, Space Mono labels, Inter body. Keeps the distinctive personality of Option 04, but the harmonised palette is far easier to live with across a full multi-page experience.
Poster hero, postcard intro, pillars on forest, dest grid, moss CTA.
Open template Template · 02 / 03Kanji-tinted hero, fact ribbon on forest, postcard overview, sticker highlights.
Open template Template · 03 / 0314-day itinerary, route stamps, rotated cards, forest pricing block.
Open template